In a theme you have colors and fonts.

To create a new theme for your brand pages, select your brand then click on "Themes" tab.
Click on "+".



Type the name of your theme.



FONTS

Click on "+" to choose the fonts.



Click on "Edit" to select the fonts for titles, actions and texts.



One you've choose the font, click on "Save".



You can create different fonts for one theme.



COLORS

Click on "+" to add colors map.



Click on the color code to edit.



Pick up your color in the color zone or write the code.



Click on "+" to create other colors map. Once you're done, click on "Save".



Click on "OK".



Your new theme is created.
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